The NCAA’s Newest NIL “Solution” is a Mere Shell Game

College sports has once again revealed its capitalistic nature by leaving out Florida State from the College Football Playoff because its starting quarterback got injured. Tennessee Volunteers football faced harsh punishment. The full-blown professional turn of college sports, particularly football, has annihilated any facade of amateurism. While everyone makes money off college sports except the players, the NCAA faces a lawsuit seeking retroactive NIL money and revenue sharing. NCAA President Charlie Baker’s proposal to allow universities to put money directly into athletes’ pockets is a big step, but incremental. College football is described as a microcosm of the country, preferring to inch its way towards justice. The NCAA lost authority over major college football programs in 1984, and it took 20 years for athletes to receive a scholarship that accounted for the full cost of attendance. NIL was ruled permissible by the Supreme Court in 2021, but college athletes still aren’t receiving fair compensation. The NCAA does not support the concept of revenue sharing. This proposal is not revolutionary, showing the power brokers in college sports scrambling to present something slightly better.