Tubi to Host NBA G-League, Potential for New Fan Engagement

The G-League will be broadcast on the streaming service Tubi for the upcoming two seasons, as per a press release issued by the G-League on Wednesday. The partnership will include original content featuring individual players and games.

For those unfamiliar with Tubi, it is a free streaming service that does not require registration or downloads, and is ad-supported. It offers old classic television shows and movies, as well as original content.

The G-League’s games and movies on Tubi can be likened to “straight to DVD” productions, as both meet basic criteria but are noticeably lower budget compared to major leagues and platforms. The lack of resources is highlighted and embraced in Tubi’s original content.

The partnership is expected to be beneficial for both the G-League and Tubi, with potential for new and entertaining content during games. There is an opportunity to build a cult following for the G-League on Tubi, potentially making it stand out in the streaming wars. Overall, the partnership could attract an indie-type fan base with its fun and unique offerings.