In college football’s NIL age, the most valuable player has different meanings. Arch Manning and Shedeur Sanders earn more money and attention on the open market. In On3’s NIL Valuation Ranking, LSU’s Jayden Daniels has jumped from 57th to 11th place. His exclusion from the top-10 is due to his lack of brand recognition. Daniels has demonstrated the potential he exhibited as the second-ranked dual-threat quarterback prospect in high school. After transferring to LSU, he has performed significantly better under center. He has a high passer rating and has outperformed his 2022 yardage total. Despite defensive issues, Daniels has shown he is the most valuable quarterback in college football. He leads the nation in opponent-adjusted EPA per play and plays of 20-plus yards, making him a force to be reckoned with. Daniels has revolutionized the LSU offense and has been a standout performer. Despite their defensive deficiencies, the team would be a serious contender if it weren’t for their weak defense.